WHAT IS TYPE 4 HAIR?

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a luscious crown of kinks + coils

Type 4 hair is characterized by its kinky + coily pattern. It’s unique in that you can pull off so many AMAZING hairstyles, but it does need more TLC because of its delicate structure and desire for more moisture.

you are more than a type.

Just as no two people are alike, everyone’s hair is different. At Oemi, we like to think of it as a spectrum — the type points are just pitstops along the hair highway. If you know a little bit about where your stops are, you can get to know your hair and what it needs.

OEMI: for type 4, by type 4

Oemi products are specifically formulated for kinky + coily hair by Black women who were looking for a way to care for their Type 4 hair. That means we know what you need your products to do because we know you.

CARING FOR TYPE 4 HAIR

Type 4 hair is unique in that it’s delicate and needs more attention than other hair types. Y’all know —we may not need to wash every day, but we do spend a lot more time on conditioning and detangling when we do. Learn more on the blog.

moisture retention is key!

In between washes, it isn’t important that Type 4 hair retains moisture — especially for lower porosity strands. Kinks + coils shrink and expand throughout the day, and retaining moisture promotes elasticity and prevents breakage as the hair adapts.

healthy hair = strong strands!

Oemi products are specifically formulated for kinky + coily hair by Black women who were looking for a way to care for their Type 4 hair. That means we know what you need your products to do because we know you.