In 2011 when I went natural, finding products that worked for my type 4 coils was a challenge. Most natural hair curly products were designed to work with all curl patterns, but left my hair dry, flat, or rigid. The products that did work claimed to be natural, but when looking at the ingredients they fell short. Fed up with the fake, I started making my own natural products at home, and have been perfecting my craft for over 7 years. Type 4 curlies deserve 100% natural non-toxic haircare solutions for soft, luscious curls without compromising nutrition and product purity. Our goal is to take what the food industry did for clean eating, and transform natural haircare. Let’s transform natural haircare together, and transition 2.0!

I transitioned in 2014 with the hopes of better understanding my natural hair and accepting my natural beauty. Since then, I’ve struggled to identify the right products to properly moisturize my 4C hair. I realized I had been depriving my hair of a key and free ingredient: water. When Allison told me about Oemi, I was excited to try the products and even more intrigued by Transition 2.0. I’m ready to learn more about what my natural hair naturally needs. My role is to make sure that we keep a close pulse on what our customers need and to keep us rooted in our community. 

I did my first big chop in 2016, after transitioning for only about 5 months. I started with a bright red TWA and like every other "first-time" natural, I obsessed over my growth and hair texture. I tested out different colors, cuts, and even went as short as a brush cut in 2019. After a lot of hair fun, I decided to grow out my hair again, on a mission to find the right products for my type 4 hair. I want to be picky about what my hair consumes and what brands I choose to support. Bringing me to Oemi, to support other passionate Black women with similar journeys! With a background in public relations and communications, my role is to build and execute social media strategies that drive engagement and highlight the brand's mission!

Colin is passionate about making sense of complexity to unlock growth potential; he supports business process operations for Oemi. Colin brings experience in data strategy & analytics in non-profit organizations including the United Nations and The Clinton Foundation. Today, Colin lives in Barcelona and enjoys composing music and café con leche.

Jess brings her retail experience and passion for marketing and design to the Oemi team. She has worked for multiple retailers including Sephora and Ulta, and is passionate about products for people of color. Jess has a BS in Business Administration (Marketing) and a minor in Graphic Design.